Conversion in a crisis
A direct phone number lives on every screen. The whole site is engineered to shorten the path between "I need help" and a real person answering.
// project · 03 2025 live
A site for an impartial damage advisor — calm and certain, built to land trust in a moment most people are anything but.
Cecca is an independent Danish damage advisory firm — the people you call when a fire, flood, or storm has just upended a property and the insurance paperwork starts to feel like a second problem on top of the first. Their pitch is simple: a single, neutral expert walks you the whole way, from claim to reinhabitation, on a no-cure-no-pay basis.
The brief was to translate that calm authority into a site that converts in a stressful moment. Visitors aren't browsing — they're looking for someone to take over. Every page is built to shorten the gap between "something terrible just happened" and "I've got the right person on the phone".
The structure walks visitors through the eight service lines, surfaces real case studies, answers the FAQs that come up at 2am, and puts a direct phone number within reach on every screen.
A direct phone number lives on every screen. The whole site is engineered to shorten the path between "I need help" and a real person answering.
Each service line gets its own page, but the writing and structure stay consistent — so visitors never feel like they've landed in a different site mid-research.
A clean case-study template — before/after, scope, outcome — so prospects can see exactly what Cecca has done for clients in their situation.