Refreshed mark & visual system
[ logo mockup ]
Wordmark, monogram, supporting marks, palette, typography rules.
// project · 02 2025 live
Høll Kaffe.
Brand and digital presence for a Danish B2B coffee solutions provider with 25 years on the field — built around reliability, warmth, and zero downtime.
↑ Scroll & click — live site
// brief
Høll Kaffe has supplied Danish workplaces with coffee machines, beans, and on-site service for 25 years. They came to AAH-STUDIO needing a brand and digital presence that reflected the actual experience of being their customer — personal, reliable, no surprises — instead of the generic "industrial supplier" tone the category usually defaults to.
The new identity leans warm and grounded: rustic textures, earthy palette, friendly language, and a clear promise on every page. The site is structured around the buying decision — pick a machine, see what fits your office size, and reach a real person within 24 hours. No quote forms that disappear into a void.
Beyond the website, the engagement also covered the brand mark, print collateral for sales meetings, and packaging touches that travel with the coffee deliveries.
// other deliverables
The engagement reached beyond the site itself — a full pass on the brand, the things that go in the inbox, and the things that show up at the customer's door.
Coffee bag design
[ packaging shot ]
House-blend bags shipped with every delivery — a quiet brand touchpoint on every desk.
Sales material
[ brochure spread ]
Printed brochure for in-person sales meetings — the same calm voice as the site, on heavier stock.
Email signatures
[ signature ]
Social templates
[ social grid ]
Style guide
[ pdf cover ]
Decision-led product flow
Visitors are guided by office size and consumption pattern straight to the right machine — no spec-sheet wall.
Personal contact, not a form
Every inquiry surfaces a named account contact within 24 hours. The site sets that expectation up front.
One brand, everywhere
The voice and visual rhythm carries across the site, the packaging, and the sales meetings — so the customer experience feels continuous.