ABOUT - Tobyne
Tobyne is more than just a DJ—it’s a complete brand identity designed from the bottom up. The goal was to craft a unique and recognizable presence in the electronic music scene, combining a strong visual identity with engaging content. From the name and logo to social media strategy and video content, every element was carefully planned to establish Tobyne as a serious and professional brand.
BRAND DEVELOPMENT
The first step was developing a unique DJ name that was catchy, memorable, and available across social media. Tobyne was chosen for its modern and dynamic feel, making it suitable for an electronic music artist.
Once the name was set, we designed a strong visual identity that aligned with the brand’s energy. The logo was crafted to be bold and clean, ensuring it would stand out on event posters, merchandise, and social media. The color scheme and typography were chosen to create a sleek, professional, yet creative aesthetic.
(Sketch)
MOMENTUM DAY
Momentum Day is my monthly DJ set, presented under the Tobyne name – a project that blends sound and visual art into a dynamic experience. Every edition is more than just music; it’s a full-motion graphics piece crafted to reflect the energy, rhythm, and evolution of the set itself.