Live tonight, on the page
A real-time counter ("47 events live i København i aften") frames the whole site — every visitor sees a city that's already moving, not a static brochure.
// project · 05 2026 live
Spontan.
A marketing site that does one job: get the app downloaded before the night starts. Built for a last-minute event discovery app made in Copenhagen.
↑ Scroll & click — live site
// brief
Spontan is a Copenhagen-born app that solves the "what are we doing tonight?" problem — a live feed of last-minute events around the city, often with discounts attached. Concerts, clubs, theatre, workshops, all sortable by what's happening right now within walking distance.
The brief on the marketing site was tight: stop the visitor scrolling, prove the city is alive tonight, and get the app on the phone. So the homepage opens with a live count of events on offer in Copenhagen tonight, walks visitors through the three-tap flow, and keeps the App Store / Google Play CTAs within reach on every fold.
There's a second job in the background — convincing event organisers to list. The "For arrangører" path runs in parallel: same brand, same calm voice, but pitched at venues rather than guests.
Three taps to a plan
The "how it works" flow is exactly as short as the app's promise: open the map, pick an event, you're out. The site rehearses that rhythm before download.
Two paths, one site
A second track for event organisers ("For arrangører") lives alongside the consumer story — same brand voice, different ask, no extra navigation overhead.